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One of the most important tasks in your blogging career is planning your content.
Read that again.
ONE OF THE MOST IMPORTANT TASKS IN YOUR BLOGGING CARRER IS PLANNING YOUR CONTENT!
If you want to be a successful blogger or influencer, you need to create consistent, creative and engaging content. You are probably thinking “well hey girl you just started”. This is my second time around the sun. It’s different. I spend a lot of time researching to be consistent and engaging. Some days, it is rough.
Why does content matter? Does it really need to be consistent?
Content matters because that is how you will reach your goals. If you are not consistent, you will not be able to see the results you expect. But also remember, success does not happen overnight.
Here’s How to Plan Your Blog Content
Create a schedule
How often do you want to post should be the first question that you ask? I try to make sure I post twice a week. Mondays and Wednesdays are the best days for my post. I will promote my content the rest of the week while still sharing other engaging content on my social media accounts. Pick a schedule and do your best to stick to it.
Decide your categories or focus area
If you decided your niche, you should already know your categories or focus area. Seeing as I am a lifestyle blogger, I do have plenty of categories to focus on.
Right now my main categories are:- Beauty
- Style
- Blogging
I plan to add travel and food/drinks in as time goes on.
As you continue in your blogging career and you are possibly in the lifestyle space, you will add more categories as your content changes over time.
Think of ideas for your categories
Set a content strategy
Put in a place how many posts you are going to write each week. For me, I choose to write 2 to 3 blog posts a week and schedule them over time to go out. With the writing, I still have to shoot videos or photos and create pins via Canva. Also think of having engaging captions for my social media posts as well. Remember what works on one platform might not work on the other. So this is where you will spend the majority of your time before getting ready to post.
Put together an editorial/content calendar
Wow maybe you are reading this and following it step by step. You’ve gotten thus far by creating your schedule, deciding your categories, have ideas for your categories, and set your content strategy. It’s time to put together an editorial or content calendar. The calendar helps with ensuring your posting your content where it resonates. It could be seasonal or national. Something could have done really well with your audience and you wanted to create a series.
Go write those blog posts
It’s time to write your post. You have put in the time and effort to become a success blogger. Now it is time to execute your plan and stick with it.
If you have no idea where to start at all and haven’t even got your domain yet, check out What It Takes to Start a Blog.
To plan my content, all my drafted posts are saved in OneNote. How? I have tied my OneNote to my WordPress blog. If you are interested in utilizing the OneNote which is free, read my post How I Use OneNote for Blogging.
